Stop, in the Name of EMV! Is Merchant Regulation Breaking Your Heart?

Tuesday, April 4th
Room Lone Star A
8:30am – 9:45am
Intermediate

Ana Chandler, Assistant Vice President, Treasury Management Sales, Amegy Bank
Julie Fairbanks, Vice President, Merchant Service Sales, Amegy Bank
William Rogers, Vice President of Sales, FirstData

Session Description

Only 37% of retailers have adopted EMV (Europay, Mastercard, Visa) technology, why is the number so low and does this mean I should not convert my equipment? Merchants have expressed concern in cost to adopt, small fraud risk and they simply are not aware of the liability shift.

Attendees will obtain a better understanding of recent merchant regulation consisting of EMV (Europay, Mastercard, Visa) technology and how it can be used to defend against fraud. The presentation will encompass everything from regulation, equipment, fraud, and cost analysis.